DS3 SPACE IN MADRID

DS3 SPAIN CAR PRESENTATION: mix of sound, flashes & words

ACTIVE INGREDIENTS
Sound : "it is going to be mine", "it's nice" " I want it"... could be heard around the space and the new car.
Flashes : If you go near to the car, a rain of flash lights will iluminate you.
Word: Texts on walls, floor and ceiling.

TECHNICAL DATA
Author: Andrés Toledo
Builder : Andrés Toledo
Client: Teresa Sapey & Citroen Ibérica.
Photography: Andrés Toledo
Facilities :
Date: May 2011-June 2011 (efimeral item)
Agency: Japiend Mkt & Comunication [Japiend.com]
Location: Casadecor 2011. Madrid, Spain.
Budget: 65.000€ (space rent included)